GTM

GTM is a go-to-market app that works like a marketing team that never sleeps. It writes and publishes on-brand posts across every social channel, runs SEO and SEA, tracks brand mentions, and supports outreach, sales, and M&A, so your crypto project stays visible and keeps growing without hiring a full marketing department.

What you can do with GTM

• On-brand content, published for you. GTM writes and publishes posts that match your brand voice across your social channels, so your project stays active without a daily content scramble.
• SEO and SEA, handled. It runs search engine optimization and search advertising so the right people find your project when they search, not just your existing followers.
• Brand-mention tracking. Know when and where your project is being talked about, so you can join the conversations that matter.
• Outreach, sales, and M&A. Beyond content, GTM supports the outreach, sales, and partnership or M&A motions that turn visibility into growth.
• An always-on team, not another tool to run. GTM does the work continuously in the background, so marketing keeps happening even when you are heads down building.
• One plan per workspace. Each workspace has its own monthly subscription, paid through Stripe. You can cancel at any time.

How GTM works

1. Create your GTM account. Sign up with your email address and GTM mails you a link to finish. The account is separate from Cryptool.
2. Set up your workspace. Create a workspace for your project, choose its monthly plan, then tell GTM about your brand and connect the channels you want it to work across.
3. Let it run. GTM publishes on-brand content, runs SEO and SEA, tracks mentions, and supports outreach, so your go-to-market keeps moving on its own.

Who it is for

• Token projects that need constant visibility without a big team
• Founders who would rather build than run daily marketing
• Teams scaling content, SEO, and outreach at the same time

Frequently asked questions

What is GTM?

GTM (short for go-to-market) is an always-on marketing app made by Upward Technologies. It writes and publishes on-brand content across your channels, runs SEO and SEA, tracks brand mentions, and supports outreach, sales, and M&A, so your crypto project keeps growing without a dedicated marketing hire.

What does GTM cost?

GTM is a monthly subscription per workspace, paid through Stripe. The price is shown before you subscribe, and you can cancel at any time.

What does GTM actually do day to day?

It keeps your project visible: publishing on-brand posts across social channels, running search optimization and search ads, monitoring where your brand is mentioned, and supporting outreach and sales, continuously in the background.

Do I still need a marketing team?

GTM is designed to cover the always-on work a small crypto team usually cannot staff, from content and SEO to outreach. Many teams use it in place of a first marketing hire, and larger teams use it to multiply what their marketers can cover.

Is GTM an alternative to a marketing agency?

Yes. GTM covers the always-on work crypto teams usually outsource to an agency or a first marketing hire: on-brand content across channels, SEO and SEA, brand-mention tracking, and outreach, for one monthly price per workspace.

Does GTM handle SEO and SEA?

Yes. GTM runs search engine optimization (SEO) and search engine advertising (SEA) so people find your project in search, alongside publishing on-brand social content and monitoring where your brand is mentioned.

Do I need marketing experience to use GTM?

No. GTM is designed to run the day-to-day go-to-market work for you, so a founder without a marketing background can keep the project visible while focusing on building.

How do I get started?

Create a GTM account with your email address, set up a workspace for your project, choose its plan, and connect your channels.

Who runs GTM?

GTM is made and operated by Upward Technologies B.V. in Breda, the Netherlands. It has its own account, separate from your Cryptool account.